Embarrassingly old stuff
Great work. Questionable web design.
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Content strategy & editorial
nab Business Asia / Insights
Content as a service.
Content as a service.
Helping customers navigate the world of business.
Content - finance
KPMG
Making finance super fresh.
Making finance super fresh.
Bringing a sharp editorial eye to financial content.
Rebranding
Online magazine, Avon
Where did you get that?
Where did you get that?
Avon becomes a fashion destination.
Business editorial
Print magazines
Info for entrepreneurs.
Info for entrepreneurs.
Magazine articles from various B2B and consumer titles.
Lifestyle editorial
Print magazines
Hello, gorgeous!
Hello, gorgeous!
A clutch of fashion, beauty and lifestyle articles.
Case studies
IP Australia
Demystifying intellectual property.
Demystifying intellectual property.
Easy-to-read articles for small business owners.
Marketing emails
Various brands
If lipsticks could talk.
If lipsticks could talk.
Narrative-driven eDMs with creative CTAs
Content marketing B2B
Switzer
Taking long form online.
Taking long form online.
Shareable topical reads for small business owners.
Content marketing B2C
health.com.au
Need-to-know stuff.
Need-to-know stuff.
Customer-centric FAQ knowledge base, data-driven landing pages and blog content.
eCommerce SEO 1
nourishedlife.com
Doing SEO the right way.
Doing SEO the right way.
Carefully crafted product descriptions that encourage results.
eCommerce SEO 2
shop.avon.com.au
Bringing products to life.
Bringing products to life.
Product descriptions that are good to read.
Fundraising campaign
Avon Breast Cancer Crusade
More than just a pretty face.
More than just a pretty face.
Building buzz around the #AvonMillionReasons campaign.
Fashion styling
Print magazines
Trend pieces.
Trend pieces.
Commercially strategic product pages + shoot tearsheets.
